John Howard

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John Howard is an Olympic cyclist, and a champion with a commitment to doing things that have not been done before. Sent to the Olympics in lieu of Vietnam, Howard says "In a very real way, biking saved my life." Howard went on to win a gold medal in the 1971 Pan American Games for road cycling and the 1981 Ironman Triathlon World Championship in Hawaii before setting a land speed cycling record of 152.2 mph in 1985. His focus is always on performance as he draws on a half century of experience, experimenting, testing and "tweaking the envelope" of the human body to produce results. With a college background in art, Howard takes a creative approach to improving performance through the mechanics of human movement. Howard's goal is to inspire athletes of all ages and help others reach their goals.

"It's more of a challenge to lose than to win."